All forms of mass media we see have stereotypes hidden within them. However, it seems as if females are most targeted with negative connotations, usually with the same ideas in mind; females must be shown as thin, beautiful, powerless, innocent and sexual all at once. Combining all these ideas of the “perfect women” has caused major destruction on the way our society perceives females. This problem will only become worse if nothing is done to stop this.
Dear Domenico Dolce & Stefano Gabbana ,
I see disturbing mass media everywhere, every single day. Yet different ad’s are obviously more unethical than others. The one ad in particular that caught my mind when thinking about this topic is an ad by yourselves, Dolce and Gabbana. This ad is insulting, nauseating and repulsive.
How could an ad like this even be able to go public? The messages this picture shows are truly horrible.
The female in the photograph is of course gorgeous, with the perfect body and face. She has clothes that are skin tight and small for that matter, with very high heels. She looks helpless with her pelvic area up in the air and a man’s hand literally holding her down. Four other men are surrounding her, just watching this situation occur with no expression on their faces except looking at her as if she were nothing but an object. All four of the men also symbolize masculinity with my define muscles they all seem to have.
This picture symbolizes that men are more powerful than women and women are nothing but helpless and property of men. The message it also sends to the public is that women must be sexually open to anything and with anyone. This provokes domestic violence toward women. It looks as if this man is not only going to hold her down and have sexual acts with her himself, but with his other four “strong, tan friends” as well.
However this ad does not surprise me. It is sad that a company which should advertise class, produces media that is nothing close to classy, yet the total opposite. Yet it is only not surprising because it is usually high class brands that send off these messages. This would explain the pressure that is publicly seen with Hollywood stars.
We need less of ads like these. We need media to show women as strong, dependent human beings of all shapes and sizes. Without the media enforcing these thoughts and ideas, the oppression of women will only increase overtime. Thank you.
